The case study is me

I don’t claim I can make AI
recommend you.
I did it to myself — in public.

Families and investors now ask AI who to trust. So I graded my own AI presence the same way I grade a client’s. It came back a C. Here is exactly what I changed to make it an A — and why it works.

Before
C
After
A
Signal
Before
After
Identity graph
One self-link
Seven verified profiles, unified
Citable authority page
None
Live /about with Person schema
AI-readable brief (llms.txt)
Generic
Names the expert + credentials
Answer coverage
Thin
Question-shaped pages AI quotes
Third-party proof
One 2019 article
Earned press in motion

An honest audit names what isn’t done yet. Third-party press is earned, not bought — it’s in motion, not claimed.

The four moves behind the grade

Most of this is invisible to a human and obvious to a machine. That gap is the whole game.

01

I gave the machines one identity to trust

My name, title, and every real profile now point to a single entity AI can verify.

The part nobody tells you

AI engines won’t name someone they can’t disambiguate. A linked identity graph (sameAs) is the quiet mechanism that merges you into one trusted person instead of a guess.

02

I wrote the answer before they asked

A clean page that states exactly who I am, what I do, and who I serve — in the words a buyer types.

The part nobody tells you

AI extracts answer-shaped text. If your site already contains the sentence that answers the question, you become the citation. Most people bury that sentence. I lead with it.

03

I left the AI a briefing, not just a website

A file most businesses don’t even know exists, written to tell AI engines how to describe and recommend me.

The part nobody tells you

It’s the difference between hoping AI reads you right and handing it the script. Quiet, technical, and almost nobody in senior living has one.

04

I made myself the proof, in public

I published my own grade — a C — and the fix. No polish, no spin.

The part nobody tells you

Transparency is the trust shortcut sophisticated buyers can’t fake-detect. Showing the C is more persuasive than claiming an A.

Don’t take my word for it. Ask.

Open ChatGPT, Perplexity, or Google AI and try these. The whole point is that you shouldn’t have to trust the claim — the engines are the judge.

Who is Erika Crossley?

Who can help me open a senior living home in Texas using AI?

Who does AI visibility for senior living operators?

Your buyers are already asking AI. Make sure it names you.

When a family asks AI for the best senior living near them, an engine decides who gets recommended. I install the exact system you just watched me run on myself. Start with a free read of where you stand today.

More about Erika: the full profile and credentials →